WaterEquity, an asset manager focused on financing water and sanitation solutions in emerging markets, has raised over $100 million for its Water & Climate Resilience Fund. This private investment initiative aims to enhance access to safe water and sanitation for 15 million people across Africa, Asia and Latin America. The Fund has attracted notable investors, including Microsoft, which serves as the anchor investor through its Climate Innovation Fund, along with strategic contributions from Starbucks, Xylem, Ecolab, Reckitt and Gap Inc. This coalition of corporate, foundation and institutional investors underscores a growing recognition of the critical intersection between water management, climate resilience and sustainable development. "Water is at the core of every major global challenge we face today," said Matt Damon, co-founder of WaterEquity and Water.org. "Investing in water infrastructure is one of the most powerful ways we can create a brighter, more sustainable future for everyone." The World Bank estimates that investments in water and sanitation must quadruple to meet Sustainable Development Goal 6, which seeks universal access to clean water and sanitation. As climate change exacerbates water scarcity – through increased storms, floods, and droughts – vulnerable populations face heightened risks. This Fund represents a pivotal moment for collective action in addressing these urgent challenges. Paul O’Connell, president and CEO of WaterEquity, added: "By bringing together a diverse group of committed partners, we are directly addressing the need for water and sanitation solutions in communities vulnerable to climate change impacts." The Water & Climate Resilience Fund plans to deploy equity and debt capital across various projects in the water value chain, including bulk water supply, distribution, wastewater treatment, and reuse. One of the initial investments is expected to target a growth company in India specialising in innovative freshwater management solutions, particularly a patented rainwater harvesting system. This initiative aims to mitigate water scarcity and recharge aquifers in a nation that faces significant water stress, with only 4% of the world's water resources available for 18% of the global population. Marlene Hormes, chief investment officer at WaterEquity, noted: "Our investments in climate-resilient water infrastructure are not just intended to meet immediate needs but also to build long-term resilience for millions in low-income populations". This initiative aligns with a broader strategy to mobilise private capital for climate-resilient water and sanitation infrastructure, ultimately aiming to provide sustainable access to water and sanitation for 100 million people. WaterEquity's previous impact funds have already improved access for over 6.2 million individuals since its inception in 2016. #WaterEquity #watermanagement #sustainability #climatechange

Researchers at the Massachusetts Institute of Technology (MIT) have unveiled a new filtration material that could significantly improve the removal of harmful chemicals from water supplies. This solution, which combines natural silk and cellulose, shows promise in addressing the pervasive issue of 'forever chemicals' such as per- and polyfluoroalkyl substances (PFAS) and heavy metals. A recent study by the US Centers for Disease Control revealed that 98% of individuals tested had detectable levels of PFAS in their bloodstream, highlighting the urgent need for effective water purification solutions. The US Environmental Protection Agency estimates that remediation of PFAS could cost approximately $1.5 billion annually, driven by new regulatory standards aimed at limiting these compounds to less than 7 parts per trillion in drinking water. The findings of the MIT research team, published in the journal ACS Nano, illustrate the potential of their silk-cellulose filtration material to outperform conventional filtration methods. Lead researcher Yilin Zhang, a postdoctoral fellow at MIT, explained that current filtration solutions often fall short in efficiency and economic viability. “That’s why we came up with this protein and cellulose-based, fully natural solution,” he said. The material was developed from a technology originally intended for a different application – creating a labelling system to combat counterfeit seeds. The researchers discovered that processing silk proteins into nanoscale crystals, or nanofibrils, could yield a highly effective filtration medium. By integrating cellulose, sourced from agricultural wood pulp waste, the team enhanced the material’s properties, resulting in a hybrid design capable of removing a wide range of contaminants. In laboratory tests, the new filtration material demonstrated its ability to extract significantly higher concentrations of contaminants compared to standard materials like activated carbon. The cellulose component also imparts strong antimicrobial properties, addressing a common issue in filtration systems: fouling by bacteria and fungi. Benedetto Marelli, a professor of civil and environmental engineering at MIT, noted the competitive edge of their material. “These materials can really compete with the current standard materials in water filtration when it comes to extracting metal ions and these emerging contaminants,” he said. Despite its promising results, the research team acknowledges the need for further development, particularly regarding the durability of the material and the sustainability of its source materials. While silk proteins can be sourced from the textile industry, scaling up production to meet global water filtration demands may require alternative protein sources. The initial application of this material is expected to be point-of-use filters, such as those that can be attached to kitchen faucets. Future plans include scaling the technology for municipal water supply filtration, pending extensive testing to ensure safety and efficacy. Experts in the field have praised the approach, noting its reliance on naturally derived materials rather than synthetic alternatives, which often involve complex chemistry. Hannes Schniepp, a professor of applied science at the College of William and Mary, remarked on the potential impact of the research, stating: “If this can be mass-produced in an economically viable way, this could really have a major impact”. The research was supported by the US Office of Naval Research, the US National Science Foundation, and the Singapore-MIT Alliance for Research and Technology. #MIT #MassachusettsInstituteofTechnology #water #filtration #research #drinkingwater #foreverchemicals

Keurig Dr Pepper has been officially charged by the US Securities and Exchange Commission (SEC) for making misleading statements about the recyclability of its K-Cup beverage pods, a significant component of its coffee systems business. The company has agreed to pay a civil penalty of $1.5 million to settle the charges. SEC's findings reveal that in its annual reports for fiscal years 2019 and 2020, Keurig asserted that testing with recycling facilities validated the effective recyclability of K-Cup pods. However, SEC noted that two major US recycling companies had raised concerns about the commercial viability of curbside recycling for these pods and had indicated they would not accept them for recycling. This information was not disclosed to investors, raising questions about the integrity of Keurig's reporting practices. John T Dugan, associate director of SEC’s Boston regional office, said: “Public companies must ensure that the reports they file with SEC are complete and accurate.” He also highlighted that companies are obligated to provide all relevant information that could influence investor decisions. Keurig's K-Cup pods have been a driving force behind the company’s sales, particularly in the face of growing consumer concerns regarding environmental sustainability. Research from a Keurig subsidiary indicated that environmental factors significantly influence consumer purchasing decisions regarding coffee brewing systems. SEC's order found that Keurig violated Section 13(a) of the Securities Exchange Act of 1934 and Rule 13a-1. While the company did not admit or deny the findings, it agreed to a cease-and-desist order. A spokesperson for Keurig told Refreshment: "We are pleased to have reached an agreement that fully resolves this matter. Our K-Cup pods are made from recyclable polypropylene plastic (also known as #5 plastic), which is widely accepted in curbside recycling systems across North America." They added: "We continue to encourage consumers to check with their local recycling program to verify acceptance of pods, as they are not recycled in many communities. We remain committed to a better, more standardized US recycling system for all packaging materials through KDP actions, collaboration and smart policy solutions." SEC's investigation was conducted by a team from its Boston regional office, including Michael Franck, Cassandra H Arriaza, Susan Cooke and Michele T Perillo. #KeurigDrPepper #KDP #recycling #packaging #coffeepods

Monster Energy has unveiled its latest product, Rehab Monster Green Tea, expanding its portfolio of non-carbonated beverages aimed at health-conscious consumers seeking hydration and recovery solutions. The new drink combines the invigorating properties of green tea with essential electrolytes and vitamins, positioning itself as a versatile option for those leading active lifestyles. Rehab Monster Green Tea is designed to cater to a growing market segment that values both energy and wellness. Each 16oz can contains 160 mg of caffeine, 15 calories and less than 5g of sugar, making it a low-calorie alternative in the competitive energy drink landscape. The drink is infused with electrolytes, including sodium, potassium, calcium and magnesium, alongside vitamins B3, B5, B6 and B12, targeting consumers who prioritise replenishment after physical activity. Dan McHugh, chief marketing officer at Monster Energy, said: “With the launch of Rehab Monster Green Tea, we're introducing an exciting new flavour that supports hydration, replenishment and energy, all with the clean, invigorating taste of green tea.” The introduction of Rehab Monster Green Tea aligns with broader trends in the beverage industry, where functional drinks that offer health benefits are gaining traction. According to market research, the global functional beverage market is projected to reach $208 billion by 2026, driven by consumer demand for products that promote wellness and recovery. Monster Energy’s latest offering is available in five flavours, including Rehab Monster Tea + Lemonade, Rehab Monster Peach Tea, Rehab Monster Wild Berry Tea and Rehab Monster Strawberry Lemonade. The product aims to appeal to a diverse consumer base, from athletes to casual drinkers looking for a refreshing alternative to traditional energy drinks. Rehab Monster Green Tea is now available nationwide in the US in grocery retailers and convenience stores, reflecting Monster Energy's commitment to expanding its market presence in the functional beverage space. #Monster #energydrink #US #newproduct #functionalbeverage

Supermarket giant Aldi has announced plans to invest £800 million over the next year to accelerate its expansion across the UK. The retailer says it will focus on lowering prices and opening new stores to bring “high-quality, affordable groceries to millions more British families”. It also expects to create thousands more jobs and opportunities for suppliers in the nation. The supermarket plans to open 23 new locations during the remainder of 2024, including in Muswell Hill, London and Caterham, Surrey. It is also refurbishing 100 existing stores this year and will expand its network of distribution centres and update technology infrastructure to support its growth. Aldi added that it had invested almost £100 million in more than 300 price cuts in the last three months, from fish goujons and chicken breasts to potatoes and breakfast cereal. The supermarket has also invested £79 million so far this year in pay increases. Earlier this year, Aldi announced plans to invest £3 billion in its British beef supply, £750 million in a 20-year deal with AC Goatham & Son, a family-owned fruit farm in Kent, England, and £550 million to boost the supermarket's UK store and distribution network Aldi UK and Ireland’s chief executive, Giles Hurley, said: “British shoppers...are choosing Aldi as their first-choice supermarket. We’re responding with our biggest-ever annual investment in Britain. For every £1 of profit generated last year, we’re investing £2 this year – opening more stores and building the supply infrastructure to bring high-quality, affordable groceries to millions more families the length and breadth of Britain.” Hurley added: “We’re also investing at record levels to cut prices, reward our amazing colleagues and support more causes in our local communities. All while creating thousands more jobs and even more opportunities for our growing base of British suppliers and farmers". In February, Aldi, which currently has more than 1,000 stores, announced plans to scale to 1,500 stores across the UK. The £800 million investment this year is part of a £1.4 billion two-year plan for the supermarket.

4 Aces, a provider of foodservice packaging solutions, has unveiled its 'Closing the Loop' initiative, aimed at promoting sustainability through strategic recycling and composting partnerships. The company – a prominent member of the Water Dispenser and Hydration Association (WHA) – says the initiative underscores its commitment to ensuring that its products have a responsible end-of-life plan, addressing growing concerns about packaging waste in the foodservice industry. The initiative is designed to educate businesses on sustainable practices and provide them with the necessary resources to make environmentally responsible choices. By collaborating with industry leaders, 4 Aces is set to enhance recycling and composting solutions, thereby reducing the environmental impact of its packaging products. Strategic partnerships Key partnerships are central to the success of the Closing the Loop initiative: co-cre8: This paper cup recycling scheme encourages businesses to recycle an equivalent weight of paper cups they place on the market. Benefits include nationwide collection coverage, customisable collection units and a tracking system for accurate collection data. The initiative also anticipates participation in the proposed DEFRA Take Back Scheme in 2025. Veolia: Specialising in waste management, Veolia offers a "Stack it, Pack it, Post it" service for coffee cup recycling. Their programme includes internal bins for cup disposal, nationwide collection and improved recycling performance, minimising carbon footprints associated with disposable cup waste. First Mile: This company provides a sustainable compostable product recycling service, focusing on waste reduction and minimal carbon impact. They offer prepaid return boxes that convert into smart recycling collection bins, facilitating easy disposal and processing of compostable waste into fertilisers. Industry implications As environmental concerns continue to rise, companies are increasingly pressured to adopt sustainable practices. The Closing the Loop initiative positions 4 Aces as a proactive partner in this transition, offering comprehensive solutions that not only comply with regulatory standards but also enhance corporate social responsibility profiles. This initiative could serve as a model for other companies looking to improve their environmental impact and engage in responsible waste management practices. #Sustainability #coffee #coffeecup #packaging #4Aces

Watercoolers Europe (WE) was established in 1993, originally known as the European Bottled Watercooler Association (EBWA). As a non-profit, non-governmental international organisation, WE is dedicated to advancing the watercooler industry across Greater Europe. In 1998, WE expanded with the opening of its Brussels office, becoming an Association of National Associations – an essential structure for engaging with EU regulatory and policymaking bodies. This positioning enables WE to effectively advocate on behalf of its members. Today, WE represents both the bottled watercooler and Point-of-Use (POU) sectors, with membership comprising national associations, bottlers, distributors, and directly related supplier companies. In total, WE represents over 300 individual companies across Europe. As a central hub of knowledge, expertise, and professional resources, WE supports the watercooler industry by addressing common concerns and facilitating the exchange of technical, scientific and regulatory information. Through these efforts, WE helps its members maintain stringent quality standards, achieve business success, and safeguard their investments. WE ensures that members stay informed about evolving EU legislation and actively participates in political and regulatory processes to shape new laws in the industry's favour. It engages with industry stakeholders, governmental bodies, and public agencies, coordinating unified positions and presenting a collective voice to regulatory authorities. Furthermore, WE champions high standards through independent and self-regulatory initiatives, including the development of a Code of Hygiene to safeguard consumer protection and a Code of Ethics to uphold the professionalism and integrity of its members. For more information, visit watercoolerseurope.eu . 📅Watercoolers Europe 2024: Event programme📅 Conference Immerse yourself in a full day of professional development at our flagship conference. Engage with international experts as they present cutting-edge research and emerging trends in your field. Gain practical insights to enhance your daily work, network with peers, and stay at the forefront of innovation. Workshops Join hands-on workshops designed to elevate and grow your business. Learn practical skills directly from industry leaders, ensuring a learning experience that delivers tangible value. Gala dinner and Aqua Awards Celebrate the pinnacle of innovation and achievement at our spectacular gala dinner, where the Aqua Awards winners will be unveiled. This prestigious event marks the highlight of the WE event, recognising industry pioneers and luminaries for their extraordinary contributions. Join us at Europe’s leading gala, an exceptional opportunity to honour excellence and build lasting connections. Share in an evening of elegance and excitement, and bring your partner along to enjoy the festivities. The Gala Dinner promises to be a night to remember, blending sophistication, celebration, and recognition of success within our industry. Dress Code: Semi-formal, festive attire Venue: Le Chateau Ballroom, Strada Turturelelor nr. 11, Bucharest, Romania Trade fair The WE International Trade Fair offers a prime opportunity to engage directly with customers and business partners. Present your products and services to a targeted, industry-specific audience from across Europe. Strengthen existing business relationships and cultivate new connections, extending the reach and influence of your business. Detailed schedule Thursday 10 October 2024 Conference 09:00 - Registration & Refreshment 09:30 - Welcome & Chair's Address Marzia Mariott – WE Chair 09:40 - Latest European Market and Industry Development and Outlook Richard Hall – Zenith Global 10:10 - Emerging Trends in the Romanian Market Dan Sorin Popa – Deputy CEO, La Fantana 10:40 - Hydration Break 11:10 - Green Growth: Sustainable Strategies for the European Water Cooler Market Craig S Scott - Managing Director – International Sales, Polymer Solutions International Inc. 11:30 - Harnessing AI: Revolutionizing Workplace Efficiency and Innovation Keynote speaker on strategic IT - Thorsten Jekel 12:30 - Discussion Panel: Safe Water, Healthy Lives: The Essential Process of Filtration Systems Moderator: Derek Callaghan – Conseiller Commercial Européen Experts: Darren Bamber - Head of Technical, Culligan International Roberta Sassetti - Customer Service & Quality Manager, Blupura 13:00 – Lunch Workshops – Technical & Legislation 14:00 - Innovations in UV-LED For The Water Industry Daniel Santos Canelles - Business Development, Crystal IS 14:30 - EU Regulations 2024: Key Updates on BPA and PFAS Management Ulrich Kreuter – Product Manager – Beverage Quality, SGS Institut Fresenius 15:00 - Hydration Break 15:15 - Hygiene Awareness Course Goes Digital: Key Insights and Guidelines Alex Mezquida - EMEA Quality Director, Culligan 15:45 - Audit Of Bottling Facilities: Processes and Practices Antoni Borrell - Technical Consultant, Laboratorio Dr. Oliver Rodés 16:15 - Finish Workshops – Marketing & communications 14:00 - Leveraging CSR and circularity in a marketing strategy Stephanie Francoz, Elis 14:30 - AI at Work: Enhancing Business Communication Strategies Keynote speaker on strategic IT - Thorsten Jekel 15:00 - Hydration Break 15:15 - Strengthening Industry Reputation with Code of Practice Adherence Speaker TBN - Bureau Veritas 15:45 - Finish Aqua Awards & Gala Dinner 19:30 Aqua Awards & Gala Dinner Friday 11 October 2024 Trade fair 09:00 - Trade Fair 13:00 - Lunch 15:00 - Finish Please register now for the WE 2024 conference, workshops, trade fair, gala dinner and Aqua Awards ceremony on the event website: watercoolerseurope.eu/event-programme-registration-fees-for-visitors/

Krispy Kreme has announced the appointment of Guy Meakin as the new president of Krispy Kreme UK & Ireland, effective early November. He succeeds Jamie Dunning, who has decided to leave the company after two and a half years in the role. Meakin joins Krispy Kreme with a robust background in the quick-service restaurant sector, having previously served as Pret A Manger’s shops and franchise director. He also held the position of interim managing director for the UK business at Pret, where he developed strong relationships with customers and partners. His experience is expected to be instrumental as Krispy Kreme embarks on a new phase of expansion in the UK and Ireland. Matt Spanjers, Krispy Kreme president, international, said: “We are thrilled to have Guy Meakin join us. His extensive experience and strong industry relationships will be vital as we continue to grow our brand and enhance our product offerings.” The company recently launched a new line-up of doughnuts, including fan favourites and trending flavours, aimed at capturing a broader market share. In his tenure, Dunning oversaw significant growth for Krispy Kreme, achieving double-digit revenue increases through the expansion of retail access points and advancements in digital ecommerce. His leadership included the opening of a flagship store on Oxford Street in London earlier this year, which has become a key location for the brand. “I have thoroughly enjoyed my time leading this great brand through an unprecedented period of change,” Dunning commented. “I believe it is time for a new leader to take the business through the next phase of its journey and wish Guy all the best.” Meakin’s appointment is seen as a strategic move to position Krispy Kreme for continued success in a competitive landscape, as the company seeks to expand its footprint and deepen its connection with consumers in the region. #KrispyKreme #appointments #UK

Dice Provisions, a new food innovation company based in Los Angeles, has introduced its latest product: Dice Coffee Ice Cubes, the "first-ever" craft coffee ice cubes designed to enhance the iced coffee experience while preventing dilution. The launch comes just days before National Coffee Day on September 29, highlighting a growing trend in coffee consumption that prioritises convenience and flavour preservation. In a market increasingly focused on innovative beverage solutions, Dice Coffee Ice Cubes aims to address a common consumer complaint – the dilution of iced coffee. The product allows customers to enjoy their cold coffee drinks without compromising flavour integrity as the ice melts. Made from premium organic coffee, the ice cubes are crafted from dark roast beans and utilize a unique nitro-freezing process to maintain a rich, full-bodied taste. “Consumers are looking for ways to enjoy their coffee without the drawbacks of traditional ice,” said Gaelan Simpson, co-founder of Dice Provisions. “Our coffee ice cubes not only keep drinks cold but also enhance the flavour profile, providing a satisfying experience from the first sip to the last.” Each resealable stand-up pouch contains 24 ounces of Dice Coffee Ice Cubes, sufficient for approximately a week’s worth of iced coffee at home. The product is certified organic, contains no additives or sugar and is marketed as a low-calorie option with less than 5 calories per serving. Retailing at $12.99, the cubes are designed for easy access in grocery store freezers. In addition to iced coffee, Dice Coffee Ice Cubes can also be used in shakes, smoothies and cocktails, appealing to a broad range of consumers seeking a convenient coffee kick in various beverages. With the National Coffee Association reporting a growing preference for cold coffee beverages, products like Dice Coffee Ice Cubes could meet the evolving demands of consumers. The company, founded by husband-and-wife team Gaelan Simpson and Michael Kamins, aims to capture this trend with a product that prioritises flavour, convenience and quality. #DiceProvisions #coffee #icedcoffee #coldbrew #US

GrubMarket, a player in the food-tech eCommerce sector, has acquired of FreshGoGo, an online platform specialising in Asian grocery and speciality foods in North America. This strategic move aims to bolster GrubMarket's presence in the rapidly expanding online grocery delivery market, enhancing its competitive edge in the US food eCommerce landscape. Founded in 2017 in Plainview, New York, FreshGoGo has established itself as a go-to source for consumers seeking authentic Asian groceries and gourmet prepared meals. The platform has an extensive selection of nearly 6,000 unique SKUs, including fresh produce, meats, seafood, dry goods and speciality items, catering to the growing demand for Asian grocery products in North America. FreshGoGo's success is attributed to its robust logistics and cold chain distribution network, which features a 50,000-square-foot central warehouse in New York, satellite dispatch centres in several major cities and a fleet of temperature-controlled vehicles. This infrastructure supports efficient delivery across 25 states, serving over 200,000 customers and fulfilling millions of orders. Following the acquisition, FreshGoGo will retain its current leadership team, ensuring continuity in operations and brand identity. Mike Xu, CEO of GrubMarket, said: “FreshGoGo is a pioneer in the Asian grocery delivery market. We see significant potential in integrating their platform with our existing technology and logistics capabilities, further solidifying our leadership in online grocery delivery.” Jianbing Duan, owner of FreshGoGo, added: "Joining forces with GrubMarket is a monumental opportunity for FreshGoGo. We share a common vision for bringing the freshest and highest quality food to diverse communities across the country in a one-stop shopping format." The acquisition will allow FreshGoGo to leverage GrubMarket's suite of proprietary technology solutions, including WholesaleWare, an AI-powered ERP platform designed for the food industry, and GrubAssist, an enterprise AI assistant that enhances supply chain operations. This acquisition comes at a time when the online grocery market is experiencing significant growth, driven by changing consumer preferences and increased demand for convenient shopping options. #Grubmarket #ecommerce #grocery #US #foodtech

Twinings has launched a new line of ready-to-drink sparkling teas, aimed at meeting the increasing consumer interest in functional beverages that combine refreshment with health benefits. The new range features three flavours: Refresh – Juicy Raspberry Lemonade, Defence – Zesty Orange and Passionfruit, and Boost – Zingy Lemon and Ginger. Each can of Twinings Sparkling Tea is fortified with vitamins and minerals, including antioxidant vitamin C, and contains no artificial sweeteners, colours or added sugars, with fewer than 50 calories per serving. Developed by Twinings' Master Blenders and herbalists, the Sparkling Tea line is designed to cater to consumers looking for afternoon refreshment that also supports their wellbeing.   The three flavours each offer unique health benefits 🛡️ Defence:  Zesty Orange with Passionfruit and Elderberry, infused with Chinese green tea leaves, fortified with zinc and vitamins C and D to support immune health. 💦 Refresh:   Juicy Raspberry Lemonade with Hibiscus, infused with Chinese white tea leaves, enriched with magnesium, niacin and vitamin C to uplift mood and spirit. 🚀 Boost:   Zingy Lemon with Ginger and Lemon Balm, infused with Indian black tea leaves, fortified with vitamins B6, B12 and C to provide energy. Consumer testing indicated a positive reception, with 90% of participants expressing a willingness to recommend the product after sampling, suggesting that it meets or exceeds expectations. Gill Close, marketing director for UK & Ireland at Twinings, said: “After years of research and development, we are thrilled to finally share Twinings Sparkling Tea. Our ambition is to empower consumers to make small changes that enhance their health and wellbeing.” The launch of Sparkling Tea follows the introduction of Twinings Coolers last month, indicating the company's strategy to diversify its cold beverage offerings. The new product will be available through various retailers, including Amazon, Holland & Barrett, and select Waitrose and Sainsbury’s stores, with an RRP of £1.89 per can. #Twinings #tea #RTF #beverage #sparklingtea #softdrink #UK

Kellanova-owned Eggo has entered the coffee market with the launch of Eggo Coffee, a new line of flavoured coffees designed to complement its iconic waffles. This collaboration with Two Rivers Coffee Company aims to provide consumers with a breakfast beverage option that pairs seamlessly with Eggo’s products. The new coffee line features five flavours inspired by popular Eggo waffle varieties: Blueberry, Chocolate Chip, Cinnamon Toast, Maple Syrup and Vanilla. Each flavour is crafted from 100% Arabica coffee and natural ingredients, catering to the growing consumer demand for unique, quality breakfast options. Joe Beauprez, senior director of marketing for frozen foods at Kellanova, noted the increasing need for convenient breakfast solutions, particularly for busy families. “Eggo Coffee is that much-needed caffeine boost families need to get through those crazy mornings,” he said, highlighting the product’s potential to enhance the breakfast experience. The coffee will be available in single-serve pods compatible with Keurig brewers. Priced at $7.99 for a 12-count pack and $24.99 for larger variety packs, the product aims to attract both coffee enthusiasts and loyal Eggo fans. The partnership with Two Rivers Coffee, known for its innovative flavoured coffee products, is expected to leverage both companies' strengths in delivering quality breakfast items. The launch coincides with National Waffle Day, celebrated on August 24, and includes promotional events in New York City, where consumers can sample the new coffee. This marketing strategy aims to create buzz around the product and engage directly with consumers. For more information on the new coffee line, consumers can visit major retailers such as Amazon, Walmart and Target. #Eggo #Kellanova #TwoRiversCoffee #coffee #breakfast #US