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Vybey, a ‘braincare nutrition’ brand established in Australia and now operating in the UK and Europe, has added a nootropic coffee alternative to its portfolio.
The brand’s new Braincare Smart Focus beverage is a medicinal mushroom-based brew, available in cacao and matcha flavours and powered by nootropics and adaptogens.
Gordon Belch, co-founder of Vybey, said he became ‘increasingly concerned’ about a growing dependence on coffee and its reputation for unwanted side effects, such as jitters and energy crashes.
He aimed to create a coffee alternative that offered time-poor individuals benefits such as improved focus and clarity of thought, prioritising brain health optimisation while ‘super-charging’ overall wellbeing.
The result of his innovation, Braincare Smart Focus, contains lion’s mane mushroom for improved concentration and brain health, maca root for increased energy and endurance, turmeric for reduced inflammation, and chaga mushroom for its antioxidant qualities.
The product is launching to retailers and wholesalers in the UK this month following a three-month ‘soft launch’.
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