Shuffle, a start-up hospitality investment platform, is injecting an initial £2.5 million into Manchester, UK’s hospitality industry to support the growth of local businesses.

This funding enables commercial growth through new site openings, interior updates and kitchen renovations. Unlike traditional investment models, Shuffle provides upfront capital for venue improvements and expansion without requiring equity in return, said the company.

The platform’s investment strategy will be complemented by the launch of Shuffle’s consumer-facing smartphone app later this year. This app introduces a novel rewards system where consumers earn random cashback amounts ranging from 2% to 100% of their bill when spending at partner venues. This system is designed to boost foot traffic and build customer loyalty.

Founded by Ollie Purdue and Enzo Ottens, Shuffle has partnered with several Manchester establishments, including Madre, Medlock Canteen, Trof and Bold Street Coffee. The company plans to expand nationally over the next three years.

Purdue said: “Hospitality owners are incredibly entrepreneurial but often struggle to access the capital needed for growth despite having a proven business model. During our conception stage, we consulted with many successful operators who were facing this problem and realised we could support them through our goal of building the biggest hospitality investment platform in the UK over the next three years.

“We also wanted to build a better rewards platform, as most existing ones are tied to uninspiring brands, devalue the businesses they aim to support, or are quickly forgotten by users. We saw a huge opportunity to invest in and partner with the best hospitality businesses while rewarding customers for spending there, and that’s how Shuffle was born.”

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