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The Watercoolers Europe (WE) Conference & Fair 2025 is set to take place in Milan, Italy, on 6-7 November 2025.


Building on the success of the 2024 event in Bucharest, Romania, the upcoming conference will focus on advancements in clean, sustainable and healthy hydration solutions, with a particular emphasis on the impact of AI technology on the industry.



The event will feature showcases of innovative products and technologies, discussions on the role of AI in shaping hydration and sustainability and opportunities for collaboration toward industry progress.


Registration is currently open, and further details can be found on the event website under the “Conference & Fair 2025” section.

WE 2025 heads to Milan with focus on AI and sustainability

Rafaela Sousa

24 January 2025

WE 2025 heads to Milan with focus on AI and sustainability

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