top of page

Scottish nutrition brand Vybey has expanded into the snacking category, launching a new range of plant-based protein bars.


The new Complete Nutrition bar line-up includes three flavours: Chocolate Brownie, Raspberry White Chocolate and Mint Chocolate. The range joins the existing products in Vybey's portfolio, which include meal replacement shakes and a nootropic coffee alternative blend.


The bars are made with dates, gluten-free oats, almonds, pea protein, coconut powder and tapioca powder. Aiming to support both mental and physical wellbeing, the ‘brain and body’ nutrition bars combine 20g of plant-based protein with healthy fats, gut-friendly fibre and braincare nutrients to boost focus, memory and all-round cognitive health. Each 80g bar contains 300 calories.


Gordon Belch, Vybey’s co-founder, said: “Our hard-earnt learnings within vegan, dairy-free and planet-friendly ingredient decks, coupled with our pioneering push into the cognitive upsides of nootropics (Braincare range), meant we were perfectly poised to champion the next generation of ‘nutritionally optimal’ snacking bars that can be used as an on-the-go snack, as pre/post workout fuel or as a makeshift meal”.


He added that the lines between indulgent treats and functional foods have “blurred like never before,” leading to the development of the bars’ “nostalgic flavours”.

Vybey enters snacking category with plant-based protein bar range

Melissa Bradshaw

27 March 2025

Vybey enters snacking category with plant-based protein bar range

Related posts
PE firms consider €5bn bid for Nestlé water business

PE firms consider €5bn bid for Nestlé water business

Private equity (PE) firms PAI Partners and Bain Capital are reportedly among buyout firms considering bids for Nestlé's water business.

Cutwater debuts new RTD cocktails

Cutwater debuts new RTD cocktails

Cutwater, a spirits-based canned cocktail brand, has unveiled two new cocktail innovations for the spring and summer season.

Vimto debuts new functional squash for breakfast occasions

Vimto debuts new functional squash for breakfast occasions

Nichols’ Vimto squash brand has added a new functional product to its portfolio, Vimto Wonderfuel, targeting breakfast time.

Grillo’s Pickles and Hippeas launch Dill Pickle Puffs

Grillo’s Pickles and Hippeas launch Dill Pickle Puffs

Grillo’s Pickles, known for its pickle spears, has partnered with savoury snack brand Hippeas to introduce a new product: Dill Pickle Puffs.

bottom of page