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In partnership with dairy giant Arla, Starbucks has unveiled its latest innovation, a new line of high-protein coffee-based RTD beverages.
The #Starbucks Protein Drink with Coffee range contains 20g of protein per bottle and is made with low-fat milk and zero added sugar. The line has launched in three flavour varieties, Caffe Latte, Chocolate Mocha and Caramel Hazelnut.
Adam Hacking, head of beverages at Arla, said: “We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles. Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that. By appealing to existing protein drinkers as a trade-up opportunity and by tapping into the penetration opportunity for new shoppers, Starbucks Protein Drink with Coffee will continue to drive growth in the milk-based beverage category.”
Hacking continued: “This is a game-changing launch, so we have gone full strength, with not only one flavour but three. It is a whole new range that will further build our market-leading position and give consumers even more choice.”
The new RTD high-protein coffees will be available to purchase in major UK retailers from 13 June.
