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Starbucks has announced plans to eliminate 1,100 corporate roles as part of CEO Brian Niccol's ongoing efforts to streamline operations and improve efficiency at the company.
The cuts, which will include both current support roles and several hundred unfilled positions, are designed to simplify the corporate structure and position Starbucks for future growth.
In a letter to employees shared on Monday 24 February, Niccol explained that the company had evaluated the size and structure of its global support teams. These changes are part of the 'Back to Starbucks' plan, designed to reduce complexity and increase accountability. “We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams,” he said.
The reductions, which do not affect the retail workforce or investments in store hours, were described by Niccol as a difficult decision. He acknowledged the impact on employees, saying: "I recognise the news is difficult. It is not a decision the leadership team took lightly. We understand the real effect this has on partners’ lives and their families." Severance packages and career transition services will be provided to those affected.
This move follows a warning from Starbucks in January, where the company signalled that corporate job reductions would occur in March.
The restructuring aims to create smaller, 'more nimble teams' to improve efficiency and better support Starbucks' priorities, especially the in-store experience. Niccol stressed the importance of continuing to hire for critical roles that align with the new structure. “We will continue to hire for priority positions that fit with our new support structure,” he said.
Niccol added: "I know this process is challenging and recognise the impact it will have on partners whose roles are being eliminated. Starbucks is what it is today because of the contributions of incredible partners, like you. On behalf of the executive leadership team, thank you. We appreciate all you’ve done for our company, our partners and our customers, and we’ll do all we can to support you."
Earlier this month, Starbucks has also announced leadership changes, bringing in two former Taco Bell executives to the role EVP of North America chief stores officer and EVP of chief store development officer. The company also revealed the departures of Sara Trilling, EVP and president of Starbucks North America, and Arthur Valdez, EVP and chief supply chain officer.