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Snak Club has teamed up with First We Feast's popular YouTube talk show Hot Ones to launch a new honey roasted nuts line.
The range features two new products: Honey Roasted Tangy Chili Peanuts and Honey Roasted Smoky Sweet Cashews, catering to the rising demand for sweet and spicy flavour combinations.
The Honey Roasted Tangy Chili Peanuts combine mild heat with sweet honey. Meanwhile, the Honey Roasted Smoky Sweet Cashews deliver a medium heat level influenced by the Los Calientes Verde hot sauce, a signature of the Hot Ones show.
Katie Lilly, chief marketing officer of Century Snacks, the parent company of Snak Club, said: "It's hard to ignore how big sweet and spicy are getting. Hot honey was the number one flavour trend in 2024 and continues to grow going into 2025. We just knew it would be perfect to blend that sweet heat with the Hot Ones hot sauces."
Melanie Baker, director of Marketing at First We Feast, added: "We've been delivering spicy snacks to Hot Ones fans in partnership with Snak Club over the past year, and the demand continues to grow. The new hot honey roasted offerings are perfect for balancing the Hot Ones heat we're known for and craveable sweetness."
Both products are available at select US retailers and online via Amazon. Packaging sizes include 2.75oz, 6oz and 14oz for the peanuts, and 2.5oz and 6oz for the cashews.
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