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Dubai speciality coffee provider, ROR Coffee Solutions, has secured an AED 30 million (approx. $8.2 million) investment to fuel its expansion and innovation plans over the next five years.
The funding will support the company ’s growth across the MENA region and Europe, focusing on sustainability, ethical sourcing and advanced technology.
The investment will enhance ROR’s infrastructure, including roasting technology and production facilities. It aims to improve efficiency, consistency and accessibility of premium speciality coffee for businesses and consumers. ROR’s expansion strategy targets Saudi Arabia and key European countries, with plans to diversify into corporate coffee solutions, retail offerings and event experiences.
Sustainability remains a core focus, with initiatives such as eco-friendly packaging, waste reduction and electric delivery fleets to reduce carbon emissions. ROR is also strengthening its direct trade partnerships with coffee farms to promote sustainable farming practices. The company aims to achieve carbon-neutral operations and has launched a coffee packaging recycling programme.
In addition to infrastructure, the investment will expand ROR’s workforce, creating opportunities in operations, sales, and training. The company plans to introduce international barista certification programmes and career development initiatives to attract top talent.
Aaron Marshall, general manager of ROR Coffee Solutions, emphasised: “This marks a defining moment for ROR Coffee Solutions and the future of specialty coffee in the region. Our goal extends beyond delivering exceptional coffee – we are creating an ecosystem where innovation, sustainability, and craftsmanship thrive."
"By expanding into new markets, integrating advanced roasting technology and reinforcing ethical sourcing practices, we are not just elevating coffee quality but empowering businesses and professionals to grow alongside us. This is more than expansion, it’s about reshaping how coffee is sourced, brewed, and experienced.”
Top image: © ROR Coffee Solutions
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