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Pret A Manger has scraped plans to double the price of its coffee subscription service in the UK.
The coffee chain confirmed that, instead of raising its monthly Club Pret fee to £10 at the end of March, it will keep the price at £5.
Pret had intended to raise the cost of its loyalty programme – which gives subscribers 50% off up to five barista-made drinks per day – at the end of March as part of a revamp. The chain faced criticism for discontinuing its free coffee subscription last September, which had allowed subscribers to claim five free coffees per day and receive a 20% discount on food.
Previously, Pret customers paid £30 a month for the perks.
"Our Club Pret monthly subscription fee will remain at just £5. At Pret, we believe in offering high-quality, organic coffee and barista-made drinks at fantastic value," Pret said in email to its subscribers. "With Club Pret, you’ll continue to enjoy great savings on up to five barista-made drinks per day."
The new price will be available to both new and existing Club Pret subscribers.
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