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Mondelēz has teamed up with American rapper Post Malone to launch of a new limited-edition Oreo cookies.
The limited-time product introduces a first-of-its-kind swirled creme featuring salted caramel and shortbread flavours, sandwiched between one chocolate Oreo cookie and one golden cookie.
The cookies also showcase one of nine unique designs inspired by Post Malone’s world, including references to his discography and other personal elements handpicked by the artist. Each pack includes a handwritten note from Post Malone himself.
Tanya Berman, Mondelēz's senior vice president for biscuit, said: "Flavour innovations and collaborations, inspired by fan behaviour, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands. With...Oreo, our challenge is to consistently raise the bar and discover fresh ways to engage our fans. This collaboration with Post Malone sets a new standard. We hope fans are as excited about the brand's newest hit as we are."
The limited edition Post Malone Oreo cookie packs will be available for presale beginning 27 January, with nationwide retail availability starting 3 February, while supplies last.
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