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Nescafé is expanding its US portfolio with the launch of its first liquid concentrate line.
Eliminating the need for complex brewing methods or expensive equipment, the concentrate allows users to pour, mix, and customise their favourite iced espresso beverages.
Nescafé Espresso Concentrate, crafted from 100% Arabica beans, is available in two variations: Espresso Concentrate Black and Espresso Concentrate Sweet Vanilla.
Felipe Acosta, Nescafé senior brand marketing manager, said: "Following our successful Nescafé Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and Nescafé Espresso Concentrate does exactly that. The brand's first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant – without any extra machinery and from the comfort of their home."
Nescafé Espresso Concentrate is available in a 300ml bottle, providing approximately 20 cups of espresso when prepared as directed. The product will be available at retailers nationwide beginning in February.
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