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La Colombe has expanded its Draft Latte portfolio with the launch of a new limited-edition flavour: Strawberry mocha.
Inspired by the success of the seasonal Strawberry Draft Latte served in La Colombe cafés, the strawberry mocha RTD combines natural strawberry flavouring with real cocoa, offering a subtly sweet and indulgent coffee experience.
The new product is said to contain 50% less sugar than the average ready-to-drink flavoured coffee and is a good source of fibre.
Kathryn O'Connor, chief marketing officer at La Colombe, said: "From the daily connections we witness in our cafés to countless wedding invites we have received over the years from couples who found love at La Colombe, we've seen first-hand coffee's unique power to bring people together. Our craft goes beyond brewing; it's about fostering connections, and we're excited to bring coffee lovers together in our cafes."
Chobani + La Colombe's chief innovation officer, Niel Sandfort, added: "Our seasonal Draft Latte drinks are always a hit and a great way to introduce new consumers to La Colombe. Limited-edition flavours tend to be most popular in fall and winter where flavour profiles are more defined, yet this is not exactly the peak of cold coffee season."
"We're excited to lead the way in Spring seasonal flavors by bringing strawberry mocha, an innovative, first-of-its-kind flavour, to consumers who want to enjoy an indulgent treat with less sugar. It tastes like a ripe strawberry dipped in chocolate."
La Colombe Draft Latte Strawberry Mocha cans are available at major US retailers until 15 April and can be purchased online.