top of page

Doritos has teamed up with Heinz to launch two new limited-edition flavours in Brazil: Ketchup and Mustard.


According to Cecília Dias, vice president of marketing for PepsiCo Brazil and Latin America, the goal was to offer familiar and widely-loved flavours, catering to a broad audience as part of the company’s 2024 product innovation strategy.


Kraft Heinz’s chief marketing officer for Brazil, Cristina Monteiro, emphasised that the collaboration reflects the company's commitment to creativity and innovation.


The new Doritos flavours are aimed at offering consumers a fresh take on popular condiments, available in stores from September for a limited time.


#Doritos #PepsiCo #KraftHeinz #Brazil

Doritos partners with Heinz to launch new ketchup and mustard flavours in Brazil

Rafaela Sousa

17 September 2024

Doritos partners with Heinz to launch new ketchup and mustard flavours in Brazil

Related posts
Opinion: How coffee labels influence consumer choices and perceptions

Opinion: How coffee labels influence consumer choices and perceptions

Amber McConnell, owner of Sticker Mountain, explores the subtle psychology of label design and its potent influence on consumer choices.

Nespresso USA launches first honey line

Nespresso USA launches first honey line

Nespresso USA is launching its first line of honey products, made from the same coffee plants used for Nespresso coffee.

Café Valley introduces 7Up-flavoured mini cupcakes

Café Valley introduces 7Up-flavoured mini cupcakes

Café Valley has expanded its partnership with Keurig Dr Pepper, with the launch of new mini cupcake flavours inspired by two soda brands.

Chopstix makes retail debut with ‘Wok Pot’ cooking sauce range

Chopstix makes retail debut with ‘Wok Pot’ cooking sauce range

Chopstix, the UK’s largest Asian-inspired QSR brand, is taking its first step into retail with the launch of ‘Wok Pot’ cooking sauces.

bottom of page