Darigold has launched a new coffee creamer brand, called Belle, available in four flavours.

made with five simple ingredients including real cream, Belle Creamers are available in vanilla, sweet cream, hazelnut latte and caramel. The creamers contain no oils or fillers and are lactose-free.

Sam Cohen, head of marketing at Darigold, said: "Looking at the leading brands of coffee creamer today, it's a bit of a misnomer to call them 'creamers' since they are not made with real cream. Like margarine, most common coffee creamers today are made with vegetable oils, not real cream, and tend to have as many as 10 or more ingredients. Belle Creamers are made with just five simple ingredients, including real cream and natural flavors, making them actual coffee cream rather than coffee oilers."

Dan Hofmeister, president of Darigold's business to consumer division, added: "As we look to grow and modernise our business, we are making new investments in the Darigold brand and innovative consumer products like Belle Creamer. The coffee creamer space is dominated by big brands that aren't real cream at all. We saw that as an opportunity to make the best coffee creamer for the best coffee experience, and we believe Belle delivers on that promise."