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Belgian supermarket chain Colruyt has temporarily stopped ordering certain products from Dutch coffee company JDE Peet's following a request for additional price increases, according to Reuters.


The move comes as JDE Peet's seeks to adjust prices in response to rising global coffee costs.


Colruyt, which conducts annual negotiations with its suppliers, previously accepted a price increase from JDE Peet's last summer. However, the retailer expressed concerns about the latest hike, stating in an email to Reuters: “When we look at the price increase Jacobs Douwe Egberts is asking today, we do not think it is justifiable”. Despite the current pause in orders, Colruyt remains optimistic about reaching an agreement.


The suspension affects a small selection of products, including Douwe Egberts dessert ground, dessert beans, Senseo cappuccino and Jacquemotte moka.


Refreshment has contacted JDE for a comment.


JDE Peet's has recently said it plans to raise prices across multiple product categories, including roast and ground coffee, whole beans, capsules and cappuccino, in Brazil.


#JDEPeets #Colruyt #coffee

Colruyt halts orders from JDE Peet's amid price hike dispute, Reuters says

Rafaela Sousa

23 December 2024

Colruyt halts orders from JDE Peet's amid price hike dispute, Reuters says

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