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Chopstix, the UK’s largest Asian-inspired quick service restaurant (QSR) brand, is taking its first step into retail with the introduction of its new ‘Wok Pot’ cooking sauce range, now available in over 500 Iceland and Food Warehouse stores nationwide.
This launch, developed in collaboration with AAK Foods and Brandship, allows consumers to recreate signature flavours from the beloved QSR brand in their own kitchens.
The ‘Wok Pots’ come in two popular variants: Sweet & Sour and Teriyaki. Priced at £2 per box, the Sweet & Sour sauce offers a delightful balance of tangy and sweet notes, while the Teriyaki sauce provides a rich, savoury taste, catering to fans of Chinese cuisine.
Elio Elia, head of product at Chopstix, said: "We’re delighted to bring this range of cooking sauces to supermarket aisles across the country, giving Chopstix fans an opportunity to recreate our much-loved dishes at home."
He added: "Launching in retail is a crucial step in our ambition to expand the Chopstix brand and its signature flavours to even more people in the UK".
Founded in 2002 by Sam Elia and Menashe Sadik, Chopstix has rapidly expanded, currently operating over 150 QSR sites across the UK. The introduction of the ‘Wok Pots’ is expected to enhance brand awareness and drive sales as the company continues its growth trajectory.
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