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Caffè Nero has acquired UK-based independent coffee house chain 200 Degrees for an undisclosed amount.
Founded in 2012 by Rob Darby and Tom Vincent, 200 Degrees operates 21 stores in the Midlands, alongside its own roastery and an e-commerce platform that includes a subscription service. The brand also serves over 500 wholesale customers.
As the fifth brand under The Nero Group, which includes Caffè Nero, Coffee#1, Harris+Hoole and Aroma, 200 Degrees will support the group’s growth strategy in the UK.
The acquistion is part of The Nero Group's strategy to develop premium speciality coffee brands globally. The group now operates over 790 stores in the UK and around 1,100 stores across 10 countries.
The Nero Group's founder and CEO, Gerry Ford, commented: “I’m delighted to welcome 200 Degrees into the Caffè Nero family. It is a fantastic brand with an emphasis on great coffee and service combined with a local community-based feel which matches perfectly the ethos of The Nero Group."
"200 Degrees has a solid, loyal customer base and has developed a strong regional position. Our intention is to support 200 Degrees to continue its growth journey and allow the brand to operate separately alongside the other brands in The Nero Group.”
200 Degrees’ managing director, Stephen Fern, commented: “We are thrilled that the strong market position and growth potential of 200 Degrees has been recognised within the sector, and we are excited to see where our brand can go now that we have become part of The Nero Group family."
"The Nero Group is a great partner for us with its commitment to premium coffee and its strong values as a family-owned company. 200 Degrees itself is a premium brand with a commitment to delivering great experiences. The four pillars of our business – our shops, wholesale, e-commerce platform and barista schools – have been bringing better coffee to millions of people across the UK for the last 12 years, delivering excellent customer service and a commitment to breaking down the barriers within speciality coffee. With this new partnership, we look forward to introducing even more people to our beans, our people and our passion for creating experiences to remember.”
#CaffèNero #200Degrees #UK
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