Blupura, leader in the production of watercoolers connected to the water mains, continues to demonstrate its commitment to protecting the planet through concrete actions and strategic collaborations.

The company has recently launched two key initiatives that reflect its dedication to environmental sustainability: a partnership with Treedom for the creation of the "Blupura Greenwood" and a clean-up day in collaboration with the association Plastic Free, during which 240kg of plastic waste were collected at a local beach near their Italian headquarters.

Blupura Greenwood: a forest for the future

Blupura has established a significant collaboration with Treedom, the platform that allows trees to be planted remotely and followed online throughout their growth. With the creation of the Blupura Greenwood, the company commits to planting a total of 2,000 trees by 2025, distributed across Colombia, Ghana, Guatemala, Kenya and Madagascar.

This project, in addition to offsetting around 630 tons of CO₂ in the first ten years of the trees' lives, aims to support local economies by providing food resources and economic opportunities to the communities involved.

Gianni Grottini, founder and managing director of Blupura, said: "Blupura has always been at the forefront of reducing CO₂ emissions thanks to our watercoolers, but now we want to do more. With Blupura Greenwood, we are actively contributing to global reforestation, showing our commitment not only to the environment but also to society."

An afternoon for a cleaner world: The initiative with Plastic Free

While looking globally to the future with the Blupura Greenwood project, the company has also taken local action. On 30 September, around 100 Blupura employees joined Plastic Free volunteers to clean up the Pineta beach in Porto Recanati, collecting 240kg of waste, mainly plastic. This concrete action demonstrated how a company can make a real difference in environmental protection.

Grottini stated: "Reducing single-use plastic is a fundamental pillar of our company philosophy ever since our foundation. Initiatives like the clean-up not only show Blupura's commitment at a local level but also raise awareness among our employees about the importance of protecting the planet."

Sustainability at 360°

These projects are part of a broader strategy that Blupura is implementing to promote sustainable lifestyles and actively contribute to environmental protection, both locally and globally. Through concrete actions like the clean-up and innovative projects like Blupura Greenwood, the company confirms its role as a leader in sustainability within the watercooler industry.

For more information, visit Blupura's website or follow our digital forest on Treedom to see how each tree is making a difference.

#BlupuraBlupura strengthens its commitment to environmental sustainability