Get an exclusive preview of what’s coming to Watercoolers Europe Conference & Fair 2026 in Málaga in this engaging panel discussion. Our expert panellists explore the key highlights of this year’s event - from an expanded conference programme and keynote sessions with the latest insights in AI, sustainability, and filtration technologies shaping the future of the hydration industry. We also dive into: 💡 The most exciting technical innovations and emerging trends 🏆 What to expect from the prestigious Aqua Awards & Gala Dinner 🌍 The scale and diversity of the trade fair floor, featuring leading brands and new product launches 📈 How consumer expectations are evolving and how the industry is adapting 🎤 Leadership insights from Watercoolers Europe’s Director General Whether you’re looking to network, learn, or discover the next big innovation, this discussion sets the stage for a must-attend event. 👉 Register now and be part of the industry’s biggest gathering in 2026. #WatercoolersEurope #WCE2026 #HydrationIndustry #Innovation #Sustainability #TradeFair #AquaAwards

Greif is a major global packaging company that supplies reusable water cooler bottles (PET bottles) in Europe, offering logistical benefits with preforms and robust, recyclable solutions for the water dispenser industry.

Marzia Mariotti - Culligan, WE Chair Katarzyna Tomanek - Greif, WE Vice Chair Derek Callaghan - AA First, Treasurer Gustav Felix - Director General

The upcoming BPA ban on polycarbonate watercooler bottles and how PET offers a ready-to-implement, future-proof alternative for watercooler producers. As the BPA ban takes effect in mid-2026, businesses across Europe are preparing to transition to safer and more sustainable packaging materials. PET watercooler bottles have already proven their reliability in markets across Europe and the Americas, providing a lightweight, shatter-resistant, and energy-efficient replacement for traditional polycarbonate bottles. Petainer also presented its range of PET preforms, designed for customers looking to blow their own bottles and reduce logistics costs

Manufacturer of 19 liter bottles, bottle caps and racks. The main activity of InstaGroup is based on identifying new business opportunities. That is why InstaGroup has several fields of activity under its umbrella, such as consultancy, distribution, hospitality and trade. From 2022 we even started the production of bottles, caps, racks. We are also an importer of BWC / POU water coolers, hand/electric pumps, cup holders, metal can holders and other products related to the water-cooler market.

H2O Direct is a key UK/European supplier of advanced water filtration for coffee, vending, and water coolers, known for innovative, certified filters (like FX for microplastics/bacteria). They focus on quality, quick delivery, sustainability (recycling), and adapting to tech trends like AI/IoT for smart water solutions, highlighting safety and performance in the growing European market.

Blupura is a leading Italian manufacturer of high-quality, sustainable water coolers and dispensers for the European market, known for connecting directly to the mains (POU) and offering chilled, hot, or sparkling options with advanced filtration (like Blutron) and UV sterilization, emphasizing design, innovation, and reduced plastic waste.

This year’s Watercoolers Europe Conference & Trade Fair in Milan was marked by a truly special moment - the retirement of long-standing Director General, Gustav Felix. For two decades, Gustav has been the driving force behind Watercoolers Europe’s growth, collaboration, and vision. His dedication, leadership, and unwavering commitment have helped shape the association into the strong, connected community it is today.